Validate, test, clarify, and validate, test, clarify again... For many of our clients, this step in developing digital solutions is so difficult. Why is that? Because you suddenly have to communicate with the client on a completely different level than you are used to in day-to-day business. Therefore, a success factor is: #Thinkdifferent
Customer validation is an important step in digital innovation. It checks whether an idea or concept is accepted and desired by customers before time and resources are invested in development.
In our joint project with Robin from Convidera, I realized how important it is to take the time to set aside day-to-day business and engage with a different perspective on digital innovation. I was surprised at how quickly and seemingly easily we came up with interesting approaches that we are already validating with our clients. I am convinced of the potential that lies in this change of perspective. Robin guided us excellently in this new approach for us.
– Maximilian Späth, Managing Director of Markus Späth GmbH
Why is customer validation important?
Avoiding bad investments: By obtaining customer feedback early on, it can be ensured that there isn't an investment in an idea that is not desired.
Accelerating market launch: By verifying customer needs early on, it can be ensured that the final product meets those needs and can be brought to market faster.
Increasing customer loyalty: By involving customers and considering their needs, a stronger customer bond can be built, and customer trust can be gained.
How can customer validation be conducted?
Surveys: By conducting surveys, quick feedback can be obtained from a large number of customers.
Prototyping: By building a prototype, the concept can be directly tested with customers, and feedback can be collected.
Minimal Viable Product (MVP): An MVP is a basic version of a product that can be quickly brought to market to obtain feedback from customers.
Customer conversations: Direct conversations with customers are a good way to receive feedback and better understand customer needs.
Customer validation is an important step in digital innovation to avoid bad investments, accelerate the market introduction process, and strengthen customer loyalty. We support customer validation in various ways, for example, by conducting surveys and customer interviews, with prototyping, and in implementing an MVP.
