What is a configurator?
A configurator is a digital solution that enables users to assemble products or services according to individual requirements. Configurators are often used on websites to provide customers with a personalized product selection – from custom clothing to technical devices and complex B2B products. The configurator guides users step by step through the selection options and shows in real time how changes affect the product and its price.
Why is a configurator beneficial for businesses?
Configurators offer numerous advantages for companies, particularly through the increase in customer satisfaction and the improvement of conversion rates. Through the possibility of customization, customers can specifically assemble products according to their needs, which increases purchase interest and customer loyalty. For businesses, this means fewer returns and stronger customer retention. Additionally, using a configurator in the B2B sector can simplify complex sales processes while simultaneously increasing efficiency in sales.
What types of configurators are there?
There are various types of configurators that offer different functions depending on the application area. Product configurators are widely used and allow customers to design products such as vehicles or furniture individually. Price configurators are particularly important in the B2B world, as they represent complex pricing structures and assist customers in calculating their costs. There are also configurators for software, services, and packaging that take into account the specific needs of customers. The choice of configurator depends on the products and the target audience of the business.
How is a configurator successfully integrated into businesses?
To successfully integrate a configurator, businesses should first analyze the target audience and their needs. An intuitive design and user-friendly functions are essential to enable customers to have a pleasant experience. Additionally, connecting to existing systems like ERP or CRM is important to efficiently process orders and store customer data. Consulting firms assist in this process by supporting the conception and implementation of the configurator and ensuring that it is optimally aligned with the processes and goals of the company.
