What is a product configurator?
A product configurator is a digital solution that allows customers to customize and configure complex products according to their requirements. In the B2B sector, a product configurator provides companies the opportunity to offer tailored product solutions for their business customers – from machines and technical systems to assemblies and IT solutions. Through the configurator, customers can choose the specifications themselves, while the provider displays options and prices in real-time.
What advantages does a product configurator offer in the B2B sector?
A product configurator brings numerous advantages in the B2B sector. It improves the customer experience by providing business customers an intuitive and transparent way to select products individually. The configurator helps to minimize errors and misunderstandings as all options and specifications are clearly visualized. Additionally, it increases efficiency in the sales process, as customers can independently carry out their configurations and sales representatives can specifically assist with particular questions. This shortens the quoting time and enables faster and more precise proposal creation, which in turn increases the conversion rate.
What functions does a B2B product configurator have?
A product configurator in the B2B environment includes numerous functions tailored to the needs of complex products and business customers:
Customizable product options: Customers can choose from a variety of options and specifications that meet their individual requirements.
Real-time price calculation: The configurator shows price changes immediately as options are selected or adjusted.
Visualization and 3D models: Complex products can be clearly represented through visualizations or 3D models, making selection easier.
Integration with ERP/CRM systems: The configurator is often integrated into existing systems to seamlessly manage and process orders and customer data.
These functions make the product configurator a valuable tool for companies that offer complex, customizable products.
How do companies successfully implement a product configurator?
For a successful implementation of a product configurator, companies should first carefully analyze the requirements of their target audience and the products offered. An intuitive design and user-friendly features are crucial to enable business customers to use the configurator comfortably. Integration into existing systems such as ERP and CRM is also important to ensure efficiency and data quality in the sales process. Business consultancies provide support in the introduction of product configurators by accompanying the selection, design, and integration of solutions and ensuring that they are optimally aligned with the specific business processes and goals of the company.
